Every broker should have a business plan
Posted on November 21st 2011
Now that we are more than halfway through November it is a good time to start thinking about 2012.
What any good firm will have done is a business plan. This will at the least detail key objectives, income targets, costs and how the tasks are going to be achieved.
I would recommend that all brokers, even one-man operations, invest half a day to come up with a plan as this is likely to produce a better outcome than not having one.
The mortgage market has reached a point where the average number of mortgages per broker per year has now got back to its peak and it is important to identify the number of mortgages you want to write.
If you don’t already do so, establish a regular contact pattern with clients so they see your name or brand at least monthly, perhaps using Twitter and Facebook.
Produce a short monthly newsletter that talks about mortgages and how you can help clients save money. Also, establish a referral programme so they help you build your business.
Make links with professional introducers such as accountants, especially as their clients will have tax bills to pay in January and may need help raising capital to do so.
We started our roadshows last week and one of them will be near you, so if you want some more ideas and access to the YouGov survey we did with customers to establish their views on mortgages, please come along.
